San Carlo Theatre
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Concerto d’Imprese
Since 2019 ALA is one of the founding companies and Gold Sponsor of “Concerto d’ Imprese” project by Teatro di San Carlo in Naples.
The Concerto d’Imprese project is supported by ALA and a group of entrepreneurial excellences from the Campania region who have joined forces to implement support initiatives to the establishment, promotion, and development of artistic offerings at the Teatro di San Carlo: a joint action that is outlined as a project to enhance the historical musical heritage, artistic mobility, professional exchange, and transnational movement of cultural and artistic works and professionals.
In 2021, the nonprofit committee CULTURE + ENTERPRISE awarded the First Prize in the category of Art Bonus Application to Concerto d’Imprese of the Teatro di San Carlo foundation: an important recognition that enhances cooperation between the “Culture System” and business communication.
The project allowed the San Carlo of Naples not to stop its artistic production during the pandemic period, but to evolve towards a digital culture that allowed the broadcasting of performances in streaming and on-demand mode.
Music and the mixed expressions of art represent opportunities for dialogue and confrontation, prompting increasingly lively cooperation even among those entities operating in different cultural and economic spheres.
Teatro di San Carlo is a true cultural institution for Italy and Naples. It is indeed one of the most prestigious opera houses in the world, perceived as a city monument, a place of self-recognition of the entire community, as a place of civil, social, and cultural urban reality. The building itself is deeply charged with even affective connotations and feelings of identity and the pride of the whole city.