ALA Art Prize was started in 2021 with the aim of supporting, enhancing, and promoting contemporary artists. Through a free open call, artists are invited to create an original site-specific project for ALA’s premises, a not-white cube which will get them to interact with the work environment and its community, thus establishing a space for discussion between art, business and contemporary creativity. The awarded artwork will become part of the permanent art collection housed in the headquarters of the Company, within the Teatro Mediterraneo of Mostra d’Oltremare in Naples.


ART. 1 | PURPOSE
The aim of the Call is to choose an original artistic project with no technical constraints but compatible with ALA Headquarter premises, and in line with the Company’s values and mission.

ART. 2 | THEME
The 2025 edition of ALA Art Prize has a free theme.

ART. 3 | REQUIREMENTS FOR PARTICIPATION

• The call is open to all artists or collectives of artists of Italian nationality and to foreign artists, or collectives of artists, active in Italy¹, who accept this regulation unconditionally.
• The Call is open to all artists over 18 years of age. In the case of collectives the requirement applies to all group members. There is no maximum age limit.
• Participants must have at least 3 solo or group exhibitions held in the last 5 years in a public or private museum, gallery, cultural center, or verified and recognized foundation. In the case of collectives of artists, the requirement applies to the group and not to the individual member.

ART. 4 | TERMS AND CONDITIONS OF PARTICIPATION


The Call is open from 12:00 p.m. on February 18th to 11:59 p.m. on May 8th 2025 (Italian time).

• Applications arriving after the aforementioned deadline will not be accepted.
• Under penalty of exclusion, participants can only submit one project/artwork.
• Participation is free.
• To apply, the candidate must fill out the online participation form available here.
• In the event that a collective of artists is applying, the form must be filled out by a single member identified as the contact person, who will tick the “Collective contact person” box, thereby relieving ALA from any liability towards the other members of the group. Furthermore, the CV’s and identity documents of each individual member must be sent bearing hand-written signature.
• Documentation received through channels other than the one identified above will not be taken into account.
• Under penalty of exclusion, the artwork or project presented must be original.
• Any form of the visual arts is allowed, with no technical constraints. Materials and techniques may be chosen freely by the artist, as long as they prove to be suitable for the reference context. The work or project must therefore be carried out considering the specific nature and designated purpose of the sites. The works submitted must be compatible with the functionality of the workspaces. Please refer to Q&A n. 7 for further specifications. By way of example, a selection of images of the ALA headquarters environments is available on the ALA website.

Suggestions on set-up will be accepted but not binding. The Scientific Committee and the Company reserve the right to identify, within ALA’s spaces, the most suitable destination for the winning artwork.

ART. 5 | DATES AND DEADLINES²
18 February 2025 | Call opening
8 May 2025 | Call closing
May 2025 — June 2025 | Selection
June 2025 | Shortlist announcement
July 2025 | 1st Prize announcement
December 2025 | Presentation of the artwork in ALA’s premises

ART. 6 | JURY AND SELECTION
The works and projects presented will be evaluated and selected at the sole discretion of a Scientific Committee composed as follows:

• Giovanni Carmine [Director | Kunst Halle, St. Gallen]
• Eugenio Viola [Artistic Director | MAMBO, Museo de Arte Moderno de Bogota, Bogotà]
• Alessia Volpe [Exhibition Manager | Bourse de Commerce — Pinault Collection, Paris]

The projects will be evaluated considering the quality and originality criteria of the proposals, the degree of site-specificity and the degree of commonality with ALA’s values.
Each member of the Scientific Committee will indicate a shortlist of five artists. The shortlisted projects will be evaluated by an ALA Commission, made up of employees and contributors from the headquarters of Mostra D’Oltremare and Pozzuoli, whose judgment will be worth a total of half- point in the final selection by the Scientific Committee.

ART. 7 | PRIZE
The winning project will be awarded a prize of € 10.000,00 including applicable legal charges and net of VAT as required by law, inclusive of the all costs, such as production and insured transport, related to the artwork, whose property will be transferred without reserve to ALA SpA by virtue of the acceptance of this regulation.
The winning artist will also receive a fee of € 2.000,00, including applicable legal charges and net of VAT in the legal measures.
In the case of collective artists, the sum is to be paid to the collective and not to individual members.

ART. 8 | ACQUISITION PRIZE (NEW!)
The acquisition prize is intended to promote and enhance the work of artists and collectives under 35 through the purchase of a completed artwork. The winner will be selected by ALA among the artists under the age of 35 taking part in the Open Call, and the acquired work, whose ownership will be transferred unreservedly to ALA S.p.A. by virtue of acceptance of this Regulation, will become part of the corporate collection. See Q&A no. 10 for further specifications.

ART. 9 | Q&A
A dedicated Q&A section is available below and forms an integral part of the Regulation.
Any further questions about the Open call must be submitted solely to the following email address: alaforart[at]alacorporation.com (in Italian or English).